Thursday, July 31, 2014

Honda Building Robots


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Honda loves to create products, from lawn mowers to motorcycles, snowblowers and robots. Yes you heard right, robots! ASIMO, which stands for Advanced Step in Innovative MObolity, is a humanoid robot that Honda has been working on since 1980. Honda is creating ASIMO in hopes that one day it will be able to interact in a human environment. The current version of ASIMO is able to detect faces, sounds, gestures, postures, movement, and what is happening in its surroundings. The 51 inch tall humanoid robot is able to walk, run, dance, and use the stairs. Honda hopes that one day ASIMO will assist people in their homes and at their workplace. If Honda is creating robots, you can imagine their advanced technology in vehicles. Come into Diamond Valley Honda to see what Honda has in store!

Thursday, July 24, 2014

2015 Honda Fit

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Searching for a functional hatchback? Well the 2015 Honda Fit might be fit for you. The new fit is designed to be more fuel-efficient with 33 mpg for the city and 41 mpg on the highway. It has an incredible 52.7 cubic feet of storage, making its name suitable. The vehicle has several optional features such as a sunroof, heated front seats, and a seven inch display. There is an available EV model, for those wanting a plug-in. The Fit gives you an extra pair of eyes with the standard rear-view camera and Honda LaneWatch. Come into Diamond Valley Honda to take one on a test drive!

Thursday, July 17, 2014

Teens Safer Driving Honda


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Vehicle crashes are the leading cause of death among teenagers, according to studies done by the Insurance Institute for Highway safety. The kind of car being driven is a huge factor in crash survival ratings. The IIHS has found that Honda’s pre-owned vehicles are the safest for teen drivers. Young drivers are in vehicles that are not matched to their driving skills.  If you are in the market for a vehicle for your teen driver, check out Diamond Valley Honda for affordable, top safety pick vehicles.

Thursday, July 10, 2014

Enlighten Me on Going Electric

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The push to go green is stronger than ever as we begin to notice the damage left by our footprints. If you recently bought a new vehicle, you probably briefly considered buying an electric vehicle, but brushed that thought aside when you mulled over the cons. Common myths about electric vehicles include: they have a short range, they are expensive, and the time it takes to charge is inconvenient. The truth is, the typical American driver travels less than 40 miles a day, a small portion of the 100 mile range covered by most electric vehicles. When it comes to price, it is no lie that you will pay more upfront for an electric vehicle, but you must factor in the long run costs. A plug-in driver can save between $700-$1600  each year by eliminating fuel consumption. That adds up, and the fact of the matter is you will be saving money with a plug-in. Lastly, with a little bit of planning, charging your vehicle should not be a problem. An EV can easily reach a full charge overnight. And each day, more and more public charge stations are appearing at businesses and public entities. This means you can charge while you’re at work, shopping, or while your kids play at the park. Owning an electric vehicle is something to feel good about. With car brands introducing EVs each year, there is surely a vehicle that will fit your lifestyle and budget!

Thursday, July 3, 2014

Honda Begins Music-Based Marketing Strategy

Honda is taking a direct approach with their new music-based marketing strategy aimed at the younger generation. Unlike other car brands, that attempt to target younger crowds by advertising alongside some type of media, Honda is immersing themselves into the music culture. Honda will be hosting events as well as creating and distributing their own music-focused content. One of the main advertising strategies, the Honda Stage, will include videos on their YouTube channel from live performances held on their stage. Along with the Honda Stage they will put on the Civic Tour, a summer concert tour that will contain three different tours in order to reach more people. Honda hopes their efforts will create brand awareness by placing Honda where the music-craving youth already is. Artists and music industry partners will also help promote the Honda Stage through their personal social media accounts. With the average age of Honda buyers being 52.1 years, Honda hopes to reach the Millennials who are consuming their media through social media, instead of the TV and Radio.