Honda Spreading Cheer for All to Hear

In order to bring more attention to their summer clearance event, Honda is having a five-day campaign aimed at spreading cheer. The Honda Summer Cheerance Event is going on now and hopes to make you smile through memes, GIFs, and videos. After spreading cheer to 3 million people, Honda says it will donate $100,000 to the Pediatric Brain Tumor Foundation. Honda says that it hopes this event will remind people that summer is the best time to get a great deal on a Honda. So if you’re looking for some light-hearted humor, check out Honda’s YouTube channel for some funny videos! And if you are looking for a great deal on a Honda, check out Diamond Valley Honda for some awesome vehicles!

Honda Building Robots

Honda loves to create products, from lawn mowers to motorcycles, snowblowers and robots. Yes you heard right, robots! ASIMO, which stands for Advanced Step in Innovative MObolity, is a humanoid robot that Honda has been working on since 1980. Honda is creating ASIMO in hopes that one day it will be able to interact in a human environment. The current version of ASIMO is able to detect faces, sounds, gestures, postures, movement, and what is happening in its surroundings. The 51 inch tall humanoid robot is able to walk, run, dance, and use the stairs. Honda hopes that one day ASIMO will assist people in their homes and at their workplace. If Honda is creating robots, you can imagine their advanced technology in vehicles. Come into Diamond Valley Honda to see what Honda has in store!

2015 Honda Fit

Searching for a functional hatchback? Well the 2015 Honda Fit might be fit for you. The new fit is designed to be more fuel-efficient with 33 mpg for the city and 41 mpg on the highway. It has an incredible 52.7 cubic feet of storage, making its name suitable. The vehicle has several optional features such as a sunroof, heated front seats, and a seven inch display. There is an available EV model, for those wanting a plug-in. The Fit gives you an extra pair of eyes with the standard rear-view camera and Honda LaneWatch. Come into Diamond Valley Honda to take one on a test drive!

Teens Safer Driving Honda

Vehicle crashes are the leading cause of death among teenagers, according to studies done by the Insurance Institute for Highway safety. The kind of car being driven is a huge factor in crash survival ratings. The IIHS has found that Honda’s pre-owned vehicles are the safest for teen drivers. Young drivers are in vehicles that are not matched to their driving skills.  If you are in the market for a vehicle for your teen driver, check out Diamond Valley Honda for affordable, top safety pick vehicles.

Enlighten Me on Going Electric

The push to go green is stronger than ever as we begin to notice the damage left by our footprints. If you recently bought a new vehicle, you probably briefly considered buying an electric vehicle, but brushed that thought aside when you mulled over the cons. Common myths about electric vehicles include: they have a short range, they are expensive, and the time it takes to charge is inconvenient. The truth is, the typical American driver travels less than 40 miles a day, a small portion of the 100 mile range covered by most electric vehicles. When it comes to price, it is no lie that you will pay more upfront for an electric vehicle, but you must factor in the long run costs. A plug-in driver can save between $700-$1600  each year by eliminating fuel consumption. That adds up, and the fact of the matter is you will be saving money with a plug-in. Lastly, with a little bit of planning, charging your vehicle should not be a problem. An EV can easily reach a full charge overnight. And each day, more and more public charge stations are appearing at businesses and public entities. This means you can charge while you’re at work, shopping, or while your kids play at the park. Owning an electric vehicle is something to feel good about. With car brands introducing EVs each year, there is surely a vehicle that will fit your lifestyle and budget!

Honda Begins Music-Based Marketing Strategy

Honda is taking a direct approach with their new music-based marketing strategy aimed at the younger generation. Unlike other car brands, that attempt to target younger crowds by advertising alongside some type of media, Honda is immersing themselves into the music culture. Honda will be hosting events as well as creating and distributing their own music-focused content. One of the main advertising strategies, the Honda Stage, will include videos on their YouTube channel from live performances held on their stage. Along with the Honda Stage they will put on the Civic Tour, a summer concert tour that will contain three different tours in order to reach more people. Honda hopes their efforts will create brand awareness by placing Honda where the music-craving youth already is. Artists and music industry partners will also help promote the Honda Stage through their personal social media accounts. With the average age of Honda buyers being 52.1 years, Honda hopes to reach the Millennials who are consuming their media through social media, instead of the TV and Radio. 

Save Gas and Save Money

We all dread filling up at the pump and draining our bank account. But we have to get around some how! However, there are several ways to save on gas and keep some money in your pocket.

1. Go easy on your accelerator! If you anticipate the traffic you can avoid slamming on your breaks and accelerating too quickly. If possible, use cruise control, this cuts out the constant braking and accelerating.

2. Carpooling is fun! With just one person in your carpool, you could cut your fuel costs by 50 percent! Make friends and alternate driving with people in your area. The more people in your carpool, the more you save!

3. Let go of your excess baggage. Do you really need all those extra things in your trunk? The less you car weighs, the less work it does, and the less gas it is going to burn.

4. Don’t ignore those check-whatever lights. Regular maintenance will keep your car purring beautifully. The better you take care of your car, the better it will perform.  Make sure under the hood is running smoothly and your tires are properly inflated.

5. Get some fresh air! If it’s a nice day, put your windows down! Turning off your A/C will put less stress on your engine, and help it use less fuel. The more sparing you are with your A/C and heat, the more gas in your tank!

6. This brings me to my next point, aerodynamics! While keeping the windows down helps cut gas consumption, this is not necessarily true for when you’re driving on the highway. Simply put, if your windows are down when you are going high speeds, it causes your vehicle to use more gas because it is less aerodynamic. It is also not beneficial to have bike racks or large objects on your roof rack. Those bug deflectors, window and sunroof deflectors are also causing more harm than good.

7. Don’t just sit there, do something! If you are just going to sit there with your car running, turn it off. Turning your car off and on is more efficient than just letting it run.