Honda is no stranger to winning awards with the Kelley Blue Book Brand Image Awards. For the second consecutive year in a row, Honda has won the prestigious award for being the all around top Brand Image Award winner in the non-luxury category. Honda also took the honor of being named consumers most trusted brand. Hwei Lyn, the vice president of market intelligence at KBB is informative about the awards by stating “The classic saying 'perception is reality' falls true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today's automakers,”
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